Why Do I Need To Market My Business?

 

You made the decision to open your own business, and now you have done it! Congratulations that is a BIG first step. You have worked hard and developed some customers and may even be making a profit.  Whether your business is as complex as a boarding/lesson barn, requiring higher education such as a Veterinarian or as simple as a braiding manes and tales type service you will need to develop a customer base. You have probably achieved a customer base from people you know, family and friends, but how do you grow beyond that point?

 

All businesses no matter what size have to advertise in some form not only to grow, but to insure that they retain the customers that they already have. There is a new business opening up every day somewhere, and human nature is to “try something new” kind of that grass is greener myth.  Advertising gives you an opportunity to tell potential customers why they should choose your business over everyone else’s. It reminds current customers why they chose to do business with you in the first place.

 

What is advertising?

 

Advertising can be as simple as word of mouth from your present customers to a full blown advertising and branding campaign.  Traditionally, word of mouth was always felt to be the best advertising but in a society where most communication is done electronically word of mouth often is lost. In today’s marketplace information travels fast and is readily available at the push of a button.

To decide what is right for your business I want you to honestly answer some questions:

How do you currently market your business?  What is your strategy?

How is that working out for you?

Who is in charge of your marketing?

Print Ads, Television, and Email Blasts are you using them?

What type of social media marketing plan do you have in place?

What is your advertising budget?

Where do you want your business to be in 6 months, a year or even 5 years?

 

How Do I Currently Market?  What is My Strategy?

If you are like most small business owners your time is much more valuable developing your products, servicing your customers and making sales. You don’t have time to market much or even think about it. Chances are you don’t have more customers than you want. If you do, you are very fortunate! Cushing Media Productions offers you a balanced marketing strategy.  It is very important to have a balanced strategy to insure that you are getting the maximum potential for your advertising dollars. You must establish yourself as an industry leader. Establishing yourself as an industry leader is very important to longevity.  Customers want to know if they need to have help with a problem that their information will be accurate.  Cushing Media Productions can help you establish yourself as an industry leader and make sure you have a balanced marketing strategy.

 

Who is in Charge of Your Marketing?

Again, most small business owners don’t have the luxury of additional employees to handle marketing and the responsibility is left up to the business owner who is probably already strapped for time.

 

Print Ads, Television and Email Blasts Are You Using Them

 

A lot of people think print advertising is a waste of money. In some cases they are right, you probably won’t get much bang for your buck in your local newspaper. Did you know that niche publications (specialty magazines) are the best buy in the marketplace for your advertising dollar?  You are probably thinking how can that be?  Well for example in the horse world advertising in a niche publication that services the horse industry delivers your message directly into the hands of your potential customers.  Advertising in a magazine is an additional benefit because everyone picks them up and nobody wants to throw them away. Look around your house I bet you have old magazines stashed here and there to read and enjoy again. This gives the shelf life of an ad in a magazine a LONG LONG LONG time. Also when you advertise in a magazine that customers really enjoy reading and is a trusted resource they will likely turn to your business when they are in the market for your products. After all, they found your ad right along with informative valuable information for other aspects of their business so naturally your products fit right in.  Cushing Media Productions can offer you the opportunity to advertise in publications such as Southeast Equine Magazine, Carolina Hoofbeats and Modern Horseman.

 

Let’s talk about television advertising which works much the same way as magazine advertising. If you have your business in a television ad you are instantly in front of millions of potential customers. When you advertise over a period of time you become a trusted household world just like McDonald’s, Ford or Chevrolet.

You are also affiliated with a trusted source (your potential customer’s favorite show).  Cushing Media Productions can offer you an opportunity to advertise with shows such as Carolina Hoofbeats TV or Modern Horseman which are now available in 4 million homes per week and air 20 times per week.

 

Email blasts are a great way to get in front of the eyes of new customers or to remind old ones that you are still around and simply the best. Cushing Media Productions offers you an opportunity to advertise on a variety of email blasts that we send out to thousands of equestrians at an affordable effective price.

 

What type of Social Media Marketing Plan Do You Have in Place?

 

You are probably thinking, well honestly I make a Facebook posting once and awhile other than that I don’t have time to do social media or understand how it works.  Did you know that YouTube is the largest search engine in the entire world? Do you know how to utilize YouTube for your business? I bet you never dreamed that Pinterest was the #2 search engine in the world did you. Wow! What is Pinterest and how could I use it for my business I am sure is crossing your mind about now. If your potential customers are 15-25 years old then Instagram is a HUGE marketing tool. Do you currently use Instagram for business?  What about Vimeo?

Twitter?  These are how people communicate today. If you don’t use them you are making a mistake.  Cushing Media Productions is now offering you a social media marketing plan for your business to help you make sure that you are taking advantage of this new and fast paced marketplace. This is a great solution for your small business because you don’t have to learn how these work, how to use them best for your business and take time to post multiple times per day. We do it for you.

 

What is Your Advertising Budget?

 

If you are like me when I started my business I didn’t really have an advertising budget. I knew I needed to advertise, but finding the money to do that was tough because I didn’t value it.  Yes, I said it. “I” didn’t feel it was important enough to commit money to it. Boy was I wrong!

 

I don’t know why we think that way when every major product that we purchase we found because of advertising.  When you are hungry and think about food McDonalds, Texas Steakhouse, IHOP they all pop into your mind because of ……..advertising. 


When people think of something that they need shouldn’t your business be one of the first thoughts to pop into their minds?  Most of us don’t have a million dollar advertising budget so how do we insure that our business pops into their minds? Committing to advertising with a balanced strategy in mind.

 

How do you establish a budget?  The U.S. Small Business Administration recommends spending a minimum of 7 to 8 percent of your gross revenue for marketing and advertising.  So if your business generates $50,000 per year you should allocate $3750 per year for marketing.  If you generate $100,000 per year you should allocate $7500 per year. Of course, the more you can spend on advertising if spent wisely the more profits you should make.

 

So Where Do You Want Your Business To Be In 6 Months, 1 Year, 5 Years?

 

Do you know the answer to this question? Sit down and do some real thinking about this and then call Cushing Media Productions to let them help you develop your plan to get there. After all you can’t get from here to there without good directions for the trip.

 

So what are you waiting for?  Call us today 252-235-7645 or rose@carolinahoofbeats.com